The Next Great Broadway Play?
Death of a Newspaper.

Is this the consumer you are targeting?

I enjoy reading my local newspaper a few times a week. I get local sports scores and local headlines.  I no longer sit each morning and spend an hour with it like I use to do.
Most of the information I need, I get in real time from the internet.
We hear this more and more.
The next generation simply is not reading printed daily papers.
Did you know the average age of a daily print subscriber has hit over 55 years old?
My local paper use to have 15 pages of classified ads. Now I'm lucky if there are 2 full pages.
It seems that the only ones still buying into the printed paper habit are car dealers afraid to break a habit because all the other dealers still do it.
 

Learn this lesson well....
The new generation of consumers, age 19 - 30, have not picked up the paper habit. Studies have shown that they will also NOT make that transformation as they age. You must fish were the fish are holding. Going to that same old fishing hole that worked 15 years ago will leave you very hungry.

Facts:
Numbers:
in 1980 there were 1745 daily papers.
In 2003 there were 1456.
289 daily papers closed their doors in this period. 

Readers:
From Smart Money.com
"Throw in worsening demographics — 55 is the average age of a newspaper reader, according to a Carnegie Corp. survey — along with declining circulation and the news is barely fit to print."

Some great charts...